I doubt many people would even have heard of Shrewsbury before this, but hell if they’re making it work with this rebranding exercise! They’ve taken a sleepy English town and given it a hipster makeover, with a branding any corporate entity would be glad to own. I definitely want to own some of the merchandise, and perhaps I just might want to check out the place to see how the rebranding has worked for its folk.
I think the ‘One-off’ tagline highlighting originality is a little more subtle and less cheesy than other tourism taglines I’ve seen out there, and the use of the motif… just brilliant!
Pix and story from FastCoDesign